Elderly consumers are frequently neglected by major brands, typically left with options like running shoes designed for the needs of young athletes. This oversight results in a lack of footwear that is specifically tailored to the anatomical and health requirements of aging feet.

Many shoes available for the elderly do not utilize modern, state-of-the-art shoe-making technology or material improvements. This often leads to designs that look thick, bulky, and more akin to medical devices than everyday footwear.

Footwear design often prioritizes aesthetic appeal over functional suitability, resulting in shoes that don’t match the natural shape of aging feet. This design approach can lead to common foot issues such as bunions and hammertoes, which can severely impact mobility and quality of life.